Sunday, November 12, 2006


The Victorinox Swiss Army Knife is a global symbol of resourcefulness and utility—but isn’t, in all likelihood, something you’ve considered flashing as an accessory. But the venerable pocket knife brand, in addition to producing clothing, swimwear, and luggage, is determined to make its staple product appealing to those who want it to do more than just cut hangnails and turn screws. Joining the multifunctional SwissMemory (complete with a 1 GB memory stick) and the Golftool (bearing a ball marker and tee punch) collections is its most recent innovation: Urban Survivor, a collaboration with Yuhzimi Popculture, featuring three pocket knife designs by three extraordinary street artists, WK Interact, Fafi, and Maharishi’s Hardy Blechman. And as if to test your own urban consumer skills, there are just 200 knives of each design. TIFFANY JOW
For more information, see swissarmy.com.

No comments: